A romance-specialist indie bookshop is a practical target for stocking, staff-recommendation, and newsletter inclusion, especially for a launch that wants credibility over volume.
Saucy Books is a strong target for Lisa Doyle. Quick read on what makes it a fit:
- It’s London’s first romance-only bookshop (Notting Hill, opened June 2025), founded by Sarah Maxwell, an ex-Uber/Spotify exec turned indie bookseller.
- Maxwell has gone on record about growing up reading the British romcom classics — Bridget Jones, Sophie Kinsella — and missing school to attend a Kinsella signing Stylist. That is exactly Lisa Doyle’s lineage.
- The shop stocks contemporary, classic, and indie romance, and hosts author events and book clubs South West Londoner, so signed copies, events, and a book-club slot are all on the table for an indie author.
- It champions LGBTQ+, BIPOC, neurodivergent and indie voices Trill Mag, which means an indie British romcom from a small press won’t be dismissed for not having Big Five branding behind it.