I’m Adrian Bedford
As the founder of ABC Book Marketing, I work with independent fiction authors who want sharper positioning, cleaner metadata, better launch planning and publicity support that doesn’t insult their intelligence.
I work with designers, copywriters and people I know and trust to make sure your book gets the love and care it deserves
Why I’m doing this job
Good indie novels are often let down by vague messaging, rushed launches and expensive nonsense. I built ABC because plenty of authors need serious commercial thinking without being pushed into bloated packages or fed recycled social-media advice.
What I bring
Editorial judgement – I will read your book, not just pretend I did
UK-market understanding – I have contacts, and I’m not afraid to use them
Strong retail and metadata awareness – I know how to connect books with readers
A bias toward clarity, timing and realistic expectations – I won’t promise anything you stand no chance of getting
How I work
I keep the client list small. I do the thinking properly. I tell you when something is not ready. I do not sell national-press fantasies to books that need a cleaner product page and a better hook. I lead every project and bring in specialists where needed.
If a project needs design, ad management, mailing-house support or specialist technical work, I can recommend or co-ordinate trusted people. I do not pretend to be a full-stack agency when I am not.
When I bring in help
If a project needs design, ad management, mailing-house support or specialist technical work, I can recommend or co-ordinate trusted people. I do not pretend to be a full-stack agency when I am not.