Lean into a North West / regional-voice framing for features, podcasts, and local book coverage: a Birmingham-set, culturally aware romcom that speaks to modern adulting, friendship, and the pressure to appear ‘fine’. Manchester’s literature scene and public events calendar make the region a useful credibility anchor for launch-month visibility.
Even if the book is Birmingham-led, Manchester and the wider North West remain practical for press and event discovery. Best used for local-media pitches and bookshop outreach rather than broad national press.