Use the Jot pop-up bookshop as a timely Manchester-facing hook for an in-person browsing or social-content tie-in. Even if the author is not appearing, the event reflects the kind of audience and setting that suits selective indie-bookshop outreach.
More useful as a scene-setting and outreach prompt than a direct book placement unless a retailer event can be arranged quickly. Good for newsletter or social content about indie-bookshop culture.