Independent Bookshop Week runs 13–20 June 2026, right on top of publication week. Use it to pitch indie bookshops for shelf-talkers, staff picks, window displays, short launch events, and preorder/signing bundles. The book’s warm, commercial romcom positioning and UK regional voice fit the campaign’s shop-led discovery model well.
Best angle: ‘support your local indie’ plus a smart, relatable British romcom. Prioritise Manchester/North West and Birmingham-linked shops first. Could pair with a simple signed-preorder offer or bookseller Q&A card.