Pitch the book as a smart British romcom with a regional perspective: Birmingham setting/energy, Northern and Midlands cultural texture, and the everyday comedy of trying to look ‘fine’. This should work well for podcasts, literary magazines, and interview-led features that like accessible but thoughtful fiction.
Lead with regional identity and contemporary pressure rather than genre tropes alone. Good for trade-aware outlets and indie-bookshop events if a local hook is needed.