Created from Target: Book Lovers Bookshop
Type: Bookshop
Fit: High Fit
Website: https://www.bookloversbookshop.co.uk/
Contact: Caden Armstrong
Submission / target notes:
Caden Armstrong (she/they), Book Lovers Bookshop, Edinburgh. This is as close to a custom-built target as you’ll find: the UK’s first brick-and-mortar romance-only bookshop, queer-and-disabled-owned, and named Romance Champion of the Year at the 2025 RNA Awards. Caden is also a self-published rom-com author, so understands the indie side intimately. For Lisa Doyle, this is a launch event, an Instagram feature, a window display, and an in-shop recommendation all in one. Contact via booklovers-bookshop.co.uk or their Instagram. I’d put this at the top of your outreach — ahead of any national press.
Internal notes:
Editorial contact:
General: contact via the form on bookloversbookshop.co.uk (no public email displayed on the contact page — typical for indie bookshops to gate this)
Founder/Owner: Caden Armstrong (uses she/they pronouns based on press; verify) — graduated with MA in Publishing, ex-book blogger and indie author
Postal/trading address: Edinburgh — exact street address available via the website’s About page
Instagram: @bookloversbookshop (41k+ followers — DM also a viable route given Caden’s blogger background and active social presence)
TikTok: present — confirm handle via current site
Recommend approaching via Instagram DM or the contact form; small team (likely solo + casual staff)