Independent Bookshop Week runs 13–20 June 2026, with a campaign-wide focus on shopping local and a Big Book Club on 17 June. This is ideal for positioning Lisa Doyle is Absolutely Fine as a staff-pick-friendly, indie-bookshop romcom with regional and queer appeal, especially in the week immediately before publication.
Best used for outreach to indie bookshops, bookshop newsletters, and launch-week event tie-ins. Keep the pitch short and bookseller-friendly; emphasise warmth, relatable adult-life pressure, and UK setting rather than hype.