Use Pride Month as the soft news peg for a feature or podcast pitch about queer visibility in commercial fiction, chosen family, and what makes a romcom feel emotionally honest. Position the book as warm, witty, and culturally engaged rather than issue-led.
Best used in early-to-mid June for newsletter pitches, podcast outreach, and magazine features. Keep the angle literary and character-led, not campaigny. Avoid overclaiming the book as exclusively Pride content; frame it as a queer-authored contemporary romcom with broader appeal.