Independent-bookshop and newsletter outreach timed to the 18 June launch

With publication on 18 June 2026, the safest practical move is a coordinated launch-day push to independent bookshops, newsletter curators, and relevant review outlets. The book’s fake-engagement premise gives a clean promotional hook; the launch date also sits neatly within Independent Bookshop Week.

A useful umbrella opportunity rather than a single outlet: prepare a one-page pitch, short blurb, review request, and shop-friendly stock note. This is especially valuable if paired with a small launch offer, extract, or author note.