Pitch the novel as a regional contemporary voice story: Birmingham/UK life, social pressure, adult friendship, and the everyday comedy of trying to look sorted. This can be shaped into local-interest coverage, author Q&As, or ‘place in fiction’ features.
The supplied campaign notes explicitly flag Birmingham/UK regional identity as an angle. Use only where the regional setting and author connection are genuinely foregrounded in interview copy or the book’s metadata; otherwise keep it as a supporting hook. No additional source verified the setting beyond the brief itself.