How it works
A campaign with us has three stages. We’ve kept the shape simple on purpose. Most of the work happens in the middle, and most of the thinking happens before anything’s decided.
The three stages
Short enough to hold in your head, detailed enough to know what you’re signing up for.
1. Apply
You tell us about your book, where it’s at, and what you’d like to happen next. The form is long – it’s meant to be. It exists to give us enough to decide whether a campaign with us would genuinely be the right fit.
We read every application personally. You’ll hear back within a few working days, either with an invitation to talk further or with an honest note on why it isn’t right. We try not to waste anyone’s time.
2. A conversation
If it’s a fit, we set up a call – usually forty-five minutes, sometimes longer if the book is complicated. The point of this conversation isn’t to sell you anything. It’s to understand the book properly: what it is, who it’s for, what’s been tried already, what success looks like to you.
A few days after the call, we send a proposal. It’s shaped around your book, not pulled from a menu – objectives, recommended scope, timelines, what we’ll need from you, and a clear price. If the proposal doesn’t feel right, we’d rather know early. Changes are easy at this stage.
3. The campaign
Once you’ve signed off on the proposal, we get to work. Every campaign starts with a proper editorial kickoff – positioning, angles, the assets we need from you, the timeline. Then the campaign itself runs to the plan we agreed on, with weekly updates and full visibility of what’s being pitched, where it’s landing, and what’s coming back.
Plans bend. Opportunities come up that weren’t on the original list. A reviewer goes silent; a podcast invites you on short notice. We flex the campaign around reality without losing the shape of it. That’s the point of planning it properly in the first place.
What working together feels like
A few things you can expect throughout a campaign.
Calm communication
Weekly updates in a predictable rhythm, not scattered messages at random hours. When we need something from you, we ask clearly and in one place.
Real visibility
You see what we’re pitching, where it’s going, and what’s coming back. No mystery, no vague reporting, no reports written to impress rather than to inform.
Honest counsel
If something isn’t working, we’ll tell you. If we think the campaign should change direction, we’ll say so. We’d rather have a direct conversation than protect a plan that isn’t serving the book.
Unhurried judgement
Great publicity isn’t produced in a panic. We give each decision the time it deserves, and we build in enough slack that small problems don’t become big ones.
A few common questions
How far in advance should I apply?
For a launch campaign, ideally three to six months before publication. We can sometimes take on campaigns closer to publication, but the earlier we start, the more long-lead coverage becomes possible.
Do you work with traditionally published authors?
Our focus is independent authors, but we occasionally take on small-press and hybrid-published books where we think we can add something the publisher’s in-house team isn’t doing. If you’re not sure, apply and we’ll tell you honestly.
What does a campaign cost?
Campaigns are priced individually because no two are the same – it depends on the book, the objectives, and the scope. We’ll give you a clear price in the proposal, and we don’t add hidden fees afterwards. If you’d like a ballpark before you apply, please mention it in the form and we’ll give you an honest range.
Can you guarantee specific coverage?
No – and anyone who tells you they can isn’t being straight with you. Editorial coverage is won, not bought. What we can guarantee is that we’ll pitch well, to the right people, at the right moment, and that we’ll be transparent about what’s working and what isn’t.
Ready to start?
If the way we work sounds like what you’re looking for, we’d love to hear from you.