How I’m building a visibility campaign for my own novel
Before working with other authors, I wanted to build and test this process properly on a real book of my own.
The book
My latest novel is being used as a live test case for the ABC Book Marketing process. That means every stage, from campaign brief to target research, pitch development and follow-up, is being used in a real-world way rather than as theory.
The campaign goal
The aim is not to create a burst of noise and hope for the best. It is to build a smarter, more joined-up visibility campaign that helps the book reach the right readers through clear positioning, thoughtful outreach and sustained momentum.
The approach
The process includes:
- clarifying the book’s strongest angles
- identifying realistic targets
- drafting pitches and follow-ups
- tracking wins, actions and opportunities
- building a campaign that can be reviewed and improved over time
What I’m learning
Testing the process on my own book means I can see exactly where things work, where they need tightening, and what makes a campaign more useful in practice. It also means I’m not asking anyone else to trust a process I haven’t put through its paces myself.
If you have a professionally produced fiction book and want a more thoughtful campaign around it, I’d love to hear from you.
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